You have exactly a 15 second window to catch the attention of a visitor and make him stay in your website. In these 15 seconds, the visitor is gauging if he/she should continue on browsing your website or not. This just shows how important your web design is.
Poor website design will ruin your chances in getting a sale because the visitor will not stay. The design should be made attractive and pleasing to any visitor. There are mistakes that website owners often make when getting a website built.
One of them is hiring an intern designer to make the website. Website owners want to cut cost by hiring cheap web designers. While the owner is saving some money, his website design is suffering from the lack of skill and talent. Again, you have to make a good first impression and professional web designers can help you with this.
Another mistake to avoid is making a cluttered website. A cluttered website means that there are too many information, photos, icons and graphics that the website looks messy and stuffy. A cluttered room does not entice visitors to stay there; this is the same for a website. Further, it makes it hard for the visitor to navigate his/her way around.
Lastly, avoid having customers go to different links before finding the content or product that they are looking for. Usually, 1-2 links is enough and anything more than that will just bore your visitor. Competition in the online world is steep and the visitor will easily search for another website to visit.