IT analysts are projecting that annual spending by SMBs on remote managed IT services will continue to increase 28% per year, over the next five years. This proliferation of managed services is being fueled by two distinct growth drivers.
First and foremost is the fact that SMBs are eager to identify and adopt a smarter and more efficient way of doing business. Today, 85% of the devices in the SMB marketplace are unmanaged. That’s an astounding number that reveals the unmistakable market opportunity available to managed service providers.
The second driver igniting this steady growth is the maturation of remote monitoring and management technology. Much of today’s RMM technology is not only affordable, but virtually turnkey. It’s easily deployed and in N-able’s case, offers a hybrid licensing model that allows greater choice and flexibility for you and your customers.
These technology advancements, combined with new software freemiums and continued investments in integration and interoperability are making it easier for MSPs to get into the game, offer managed IT services and build recurring revenue
Another benefit stemming from the market demands and technology innovations is a refined sales approach. It’s no longer an all-or-nothing conversation when it comes to offering managed services to clients and prospects.
MSPs can demonstrate the value of “business relevant” service offerings, such as managed endpoint security,managed antivirus or remote managed data backup as a way to get their foot in the door with prospects and seed the market. Simultaneously, MSPs are using these point services as free trials or value-added services for existing clients to demonstrate the benefits of managed IT services.
The growth strategy is simple: Start small and work your way around the network – earning more and more of the business every day. The end goals are to achieve 100% IT coverage and grow your business exponentially while maintaining the industry’s happiest community of customers.